Banking sector has witnessed continuous development and change in past decade. Entry of IT enabled players in this sector has changed fundamental ways of doing banking. In addition, internet penetration in developing countries has made it a common practice to transact online , and this has led to the demise of some of the traditional business practices, thus providing the innovative banks with innumerable business opportunities and on the other hand traditional banking model need to constantly upgrade to sustain in this dynamic market
We have a team with strong domain knowledge who can help clients to operate and outperform in a competitive market and helped them to stay ahead on the curve. We use advance analytics algorithms to standardize marketing (cross sell campaigns, new product offers) with better response rate, and to minimize risk by identifying fraudulent customers in early stage of loan offer.
More about Banking Analytics
Market Mix Modeling
Take advantage of our advanced techniques including regression and econometric and analytical programs that will reveal the marketing input–output results and determine the optimal marketing mix that will give the best return on investment.